I'm Colin Roper, a seasoned Product leader with 15+ years crafting B2B SaaS solutions. Whether you're a founder seeking guidance in shaping your product & product team, or working through a critical product challenge, you've landed in the right spot. Let’s elevate your product together! 👇
Validating whether your product delivers real value to a clear target market, and helping you achieve Product-Market fit if you don’t have it.
Implementing a lean quarterly planning process and ensuring that teams use it to effectively plan and track their performance.
Collecting qualitative and quantitative customer insights to develop a strong hypothesis of your target customers’ underlying needs and feedback.
Building a compelling Product vision and a plan of attack to achieve it, based on insights from customers, competitors, and your team.
Transitioning your organization to be more customer focused, applying customer-focused metrics (e.g. NPS) and development processes.
Designing your organization, improving team processes, coaching Product Managers, implementing effective hiring processes, and more.
VP of Product
Grew the product from pre-launch to thousands of customers, double-digit ARR, multiple international markets.
Product Lead for Payroll & 1st PM
Expanded payroll service from 8 US states to nationwide, growing to 40k+ SMB customers and $1B+ valuation.
Sr. PM for multiple B2B products
Led multiple innovation products across Intuit suite, including Tax, Accounting, Payments, and Payroll.
VP of Product & Design
Grew PM and Design team from 2 to 10 people. Led transition from MVP to commercially-ready product.
See more experience highlights on LinkedIn
“Colin's ability to plan complex projects, coordinate efforts across multiple stakeholders, and maintain transparent lines of communication across all parties make him a valuable asset to any product team.” — Nick Gervasi, Engineering Leader
“Colin is a phenomenal catch for product-focused companies. He helped grow Gusto from ~30 people to 500+, and helped build a product that customers absolutely love. He’s brilliant, creative, hard working, and experienced in managing people and products.” — Tomer London, CPO & Co-Founder
“Colin brought a jolt of energy and newfound purpose to the product team. He immediately went to work restructuring not only the way we work as a team, but the entire way our company works. He took us to the next level.” — Omri Avital, Product & Design Leader
🤝 Work with me
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